For off-road enthusiasts and adventure seekers, Ford introduces the Bronco Off-Rodeo program, offering an exhilarating off-roading experience in the iconic Ford Bronco. The program caters to both seasoned off-road drivers and newcomers, allowing participants to explore challenging trails under the guidance of expert trail guides.
The Half-Day Adventure at Bronco Off-Rodeo is a four-hour immersive experience that provides participants with the opportunity to navigate rugged terrains, master Bronco off-road features, and embrace the Bronco lifestyle. Whether highly experienced or new to off-road driving, each participant is equipped with a Ford Bronco to tackle diverse terrains.
Pricing and Accessibility
The adventure comes at a cost, with the Half-Day Adventure priced at $795. This fee covers the rental of a Bronco for the duration of the experience and accommodates up to three additional guests. Ford aims to make the off-roading adventure accessible to those who do not own a Bronco, potentially inspiring them to consider the iconic model for future adventures.
Exclusive Benefits for Bronco Owners
For individuals who have already embraced the Bronco lifestyle by owning a new Bronco, Bronco Sport, or Bronco Raptor, Ford offers a complementary ten-hour day of off-roading as an exclusive benefit. This full-day experience allows Bronco owners to delve deeper into the capabilities of their vehicles and further immerse themselves in the Bronco culture.
To amplify the Bronco Off-Rodeo experience, Ford has enlisted individuals like Sydney Sweeny, an Emmy Award nominee and proud owner of the Limited-Edition Bronco Heritage. Sweeny, who documented the restoration of a 1969 Ford Bronco on her TikTok channel, will share her off-roading adventure in Moab, Utah, driving the 2023 Bronco Heritage Edition in Robin’s Egg Blue.
The Off-Road Course
The off-road course encompasses stages such as Rugged Terrain, Mastering Bronco Off-Road Features, and Bronco Culture. These stages aim to showcase that the Bronco is not merely a vehicle but a lifestyle, with a focus on both performance and community.
Locations and Upcoming Events
Bronco Off-Rodeo events are set to take place in various locations, including Mount Potosi in Las Vegas, Moab, Utah, and Horseshoe Bay, Texas. The diverse terrains and landscapes provide participants with unique off-roading challenges and breathtaking scenery.
While the Bronco Off-Rodeo Adventure comes at a cost for non-owners, it opens the door to a thrilling off-roading experience in the iconic Ford Bronco. Whether a Bronco owner or an adventure enthusiast seeking a taste of the Bronco lifestyle, the program aims to foster a sense of community and appreciation for off-road exploration